Marketing Mix and Pestle Analysis of Mcdonalds in India

Mc Donald Mc Donald Corporation based in New York is the biggest chain of fast food restaurants world wide. With over 70 years of industry experience the logo of the outlets perform well in these global destinations by providing burgers, chicken products, French fries, break fast, salads, shakes, soft drinks and desserts. McDonald India - a subsidiary of McDonald USA, is a joint venture company namely Co naught Plaza restaurants and Hard castle restaurants. Mc Donald’s have 50% equity share in both Joint Ventures. The former takes care of the Northern Markets and the latter looks after the western operations in India. The taste of the Chicken burger that one from Bangalore will be similar to that in Delhi if the point of purchase is†¦show more content†¦In response to the obesity trends in western nations and in the face of criticism over the healthiness of its products, the company has modified its menu to include alternatives considered healthier such as salads, wraps and fru its. The Chain needs to do a thorough research before stepping in to the rural regions in India. They should study the food habits, morals, culture and social thinking etc before taking a call to enter. Technological factors As far as a food industry is concerned the technological factors need to be the latest and updated to get a competitive advantage in the market. This helps in all aspects of the business operation, starting from the procurement of raw materials, storage, processing of the same to produce the food, serving it to the customers in the highly desired form. The advancement of technology has helped Mc Donald’s in maintaining a good inventory system. The development in the communication sector enables them to maintain an â€Å"Inventory On Wheels† system. Mobile freezers are used for transportation between the stores and locations. The technological development in the storage systems helps to maintain the freshness of the meat, vegetables and raw materials and to provide the customers the same. The food usage of the latest technology in the process of food processing is implemented to ensure that the superior quality food is provided. Now coming on to the promotionalShow MoreR elatedWhy Companies Can Penetrate International Markets1698 Words   |  7 Pagesillustrate 5 reasons for operating internationally for a company such as McDonald. 5 reasons A first reason for a company such as McDonald is the increase in sales. For instance, if the company is performing very well in their native country, with the expansion in other international market will improve the revenue of the company. Furthermore, the fact that US does not cover the world population, thus influence McDonald to look beyond the domestic market since the uniqueness of the productRead MoreA Critical Study On Marketing Planning4038 Words   |  17 Pages Title: A Critical study on Marketing Planning Module Name: Marketing Planning Student Name: Sad Uddin Student ID: Lcc20135522 Date of Submission: 07/07/2014 Executive Summary: Today it is said that customer is the king of new business world. It is consider customers are the key place in new business. Global business process is always changing for only one reason is customer. Customer’s interest is influenced by various factors such as environment, culture, technology and soRead MoreGood Day Sunshine Fast Food Chain: Business Analysis2236 Words   |  9 PagesGood Day Sunshine (GDS) Fast Food Chain Table of Contents The microenvironment Microenvironment analysis incorporates internal factors influencing the operations of Good Day Sunshine Restaurant. Bradleys business might be affected by its in-house factors including intermediaries, publics, customers, competitors, and suppliers. Suppliers Good Day Sunshine Chain of Restaurant will have its own suppliers and intends to practice a tight relationship with these suppliers. The suppliers comeRead MoreUnit 10 - P1 And M11952 Words   |  8 PagesUNIT 10 – P1 M1 http://www.aboutmcdonalds.com/mcd/our_company.html http://www.strategicmanagementinsight.com/swot-analyses/mcdonalds-swot-analysis.html http://beta.fool.com/hjcranford/2013/05/31/a-swot-analysis-of-mcdonalds/35559/ http://rockansussex.blogspot.co.uk/2013/11/pestel-analysis-of-mcdonalds.html Marketing is the total management procedure via which a product progresses from concept to consumer to satisfy and meet the needs and wants of customers. This involves addressing a number ofRead MoreStarbucks Marketing Audit2228 Words   |  9 PagesAs a marketing consultant, a report will be conducted to analyse the marketing strategy of an organisation and to identify the alternative marketing strategies to facilitate business growth. Starbucks Starbucks, a key performer in the gourmet coffee sector and also in the specialty Eateries industry is segmented in the service industry. Starbucks was first introduced in Seattle, Washington USA in 1985, and then worldwide. Starbucks specialises in brewed coffeeRead MoreThe External Environment and Its Effect on Strategic Marketing Planning: a Case Study for Mcdonald’s8424 Words   |  34 PagesInternational Business and Entrepreneurship Development, Vol. 3, Nos. 3/4, 2008 289 111 2 3 4 5 6 7 8 9 1011 1 2 3 4 5 6 7 8 9 2011 1 2 3 4 5 6 7 8 9 30 1 2 3 4 5 6 7 8 9 40 1 2 3 4 5 6 711 8 The external environment and its effect on strategic marketing planning: a case study for McDonald’s Demetris Vrontis* School of Business, University of Nicosia, 46 Makedonitissas Ave., P.O. Box 24005, 1700 Nicosia, Cyprus Fax: 00357 22 353 722 E-mail: vrontis.d@unic.ac.cy * Corresponding author Pavlos Pavlou Read MoreThe Marketing Strategy Analysis of Starbucks Corporation4830 Words   |  20 PagesIntroduction Under today’s ever-changing market, strategic marketing planning has become more and more significant whether of the functional or the fundamental. Especially, although financial crisis leaded economy growth slowdown, it did not cause a serious influence for chain coffee shop. As Howard Schultz said, CEO of Starbucks, â€Å"I dont think we had a business plan for the severity of what has taken place. History demonstrated to us that a downturn in the economy would not affect us, and in factRead MoreConverse Analysis6694 Words   |  27 Pagesï » ¿ Company Perspectives: The Company s marketing strategy is targeted on the Converse All Star brand, which is positioned as the American performance brand with authentic sports heritage. The company believes that there are significant opportunities to build the brand, which commands high consumer awareness generated by reason of its 95-year history. The company s consumer research has become an integral part of its product development, advertising campaigns and in-store point ofRead MoreStrategic Management and Leadership25577 Words   |  103 PagesLeadership Course Module Brief Entrance Requirements Core Units Unit 1: Developing Strategic Management and Leadership Skills Unit 2: Professional Development for Strategic Managers Unit 3: Strategic Change Management Specialist Units Unit 7: Strategic Marketing Management Unit 9: Managing Corporate Responsibility in the Wider Business Environment Unit 10: Strategic Human Resource Management Unit 13: Managing Financial Principles and Techniques Unit 14: Strateg ic Supply Chain Management and Logistics UnitRead MoreEnvironmental Analysis19492 Words   |  78 Pagesare relative to outside influences. There is therefore a need to carry out an analysis of these forces by means of methods we are going to discuss in details later, and this is called the environmental analysis. Managers are also concerned in the ways in which organizations can most clearly identify their current position in the market. It is against the background of the picture that emerges from this analysis that the strategist should then be in a far better position to begin the process

Margaret Higgins Sange A Birth Control Activist - 729 Words

Margaret Louise Higgins, who later became Margaret Higgins Sange, was born on September 14, 1879 In Corning, New York. She was a birth control activist,nurse, and sex educator. Margaret’s parents were Michael Hennessey Higgins, an Irish stonemason and Anna Purcell a catholic Irish-American. Margaret’s mother Anne and her family immigrated to canada when she was young. Margaret’s father Michael moved to America and enlisted into the US army during the Civil War at the age of15. Margaret’s father was also a catholic turned atheist and also an activist for woman’s suffrage. Anne Higgins went through 18 pregnancies and only 11 of her children were born alive. Margaret was the sixth child of eleven. She spent a lot of her childhood years helping with household chores and also had the responsibility of caring for her younger siblings. Margaret went to school at the Claverack College and Hudson River Institute. She wanted to further her education so in 190 0 she enrolled in the White Plains Hospital as a nurse probationer. Margaret was married to a dashing man who was called William Sanger. Margaret was plagued by an active tubercular condition but still managed to birth three children and settle down to a quaint life in Westchester, New York. In 1911 Margaret and her family gave up their suburban home after a fire destroyed it and moved to New York City. Margaret then worked as a visiting nurse in the slums of NewYork’s East Side. Margaret’s husband was an architect and worked

Identify the following components of the system discussed in your textbook Free Essays

The input device is the laser beam that sweeps across the bar code; the process involves reading the bar code and transferring it to the computer system. Output devices include: The handheld scanner serves as the output device as it has a screen that displays the price of the product; feedback: (in terms of hardware – the handheld scanner is connected to a computer system by a Universal Serial Bus (USB) cable. The handheld scanner has a lens and a laser light that scans the bar code. We will write a custom essay sample on Identify the following components of the system discussed in your textbook or any similar topic only for you Order Now Software, – the scanner has a software program (POS software which comes with the scanner) that integrates the scanner with the computer system. Data and network taxonomies: the database is located on the computer system and the scanner fetches the information from the database and then displays the information on the small LCD screen attached onto it. Data is transferred to the computer system by using Bluetooth technology. Please list as much information as you could find on the scanner system, and discuss the supporting technologies. The light detection system is a s photodiode that conducts electricity when light energy falls on it and does not conduct any electricity when light energy does not fall on it. There are lenses on the scanner that concentrate the laser beam. This is made up of either highly polished glass or plastic. The scanner also has holographic disks used to record laser images. the material used for this disk is a highly reflecting material. Then comes the encoder (a photodetector) that will transfer the image to the computer in the (electrical signals) digital form. It consists of a converter that converts the read code in the form of light energy to a digital form that can be decoded by the software program. The barcode reader is connected to the central computer system via a Bluetooth. This is the IEEE 802. 15. 3 protocol. b. Please classify that kind of a system is this (TPS, DSS, EIS, MIS, etc. )? Why? In this situation, the barcode scanner is functioning as a Point of Sale System (POS). This is because the scanner aids in determining the value of the goods after the customer might have bought them and is ready to pay for them. c. Having the information electronically in the system may provide opportunities for additional managerial uses. Other possible managerial use that the information can be put to includes accounting. It would be easy to manipulate the data in order to calculate the profit or loss of the supermarket. Also, it also helps in accountability because the supermarket is able to monitor all the sales it has made. Also, the supermarket would be able to harvest data about which goods consumers are purchasing and at what rate. This would afford the supermarket the opportunity of stocking these kind of goods and by so doing, increase the returns in terms of profit. Also, manufacturers are able to determine which goods consumers are purchasing more, and focus on producing these particular goods. Also, it gives them room to improve on the ones that seem not to be moving. In marketing, the supermarket can focus on commodities that are in high demand and also improve on the sale of the ones that are not in such a high demand. In Human Resources, the supermarket can identify sales representatives that are selling more goods and reward them accordingly while reprimanding the ones that seen not to be selling much. The supermarket can then fire the redundant workers and reward the hardworking ones accordingly. In transportation, it can aid them in planning which products to stock in which part of the shop. Also in security, it would eliminate tampering with prices of commodities as some dubious customers may want to engage in. in this way, customers cannot have any reason for paying less for the commodities they purchase. d. When did the scanner system come into existence? Where was this technology initiated? Research and provide a brief history of the scanner technology (during the past 20 years). The history of bar code technology is a long and convoluted one. it is the story of one of the technologies that took a lot of research and time to complete because most of it was by personal effort on the part of the inventors. The invention is credited to Joseph Woodland and Bernard Silver in 1952. They were awarded the patent for the first barcode. it was initially designed as the structure of a bull eye model and the reader was an infrared sensitive inc. however the inventors found out that this was too expensive and they had to change it. They finally settled for code identification through the medium of identifying patterns. Bar code was first commercially in 1966. By 1970, a company set the standard for writing the code. It was called the Universal Grocery Products Identification Code (UGPIC). This code evolved to become the (Universal Product Code) U. P. C symbol set in 1973. The UCC (formerly The Uniform Product Code Council, Inc. ) is responsible for issuing product numbers and specifications. e. Research and report on how such scanner type related systems will be operating in the future. What are the new technologies, such as RFID, in this area? State other types and names, and describe them. Barcode scanners are being taken a step further. The new kinds of barcode scanners being developed nowadays now come with in-build cameras instead of normal laser scanners. They are called two dimensional (2D) scanners. They use a small video camera to capture the bar code image. The reader then decodes the digital image with a digital image processing device which is in built. Video cameras use the same CCD technology as in a CCD bar code reader except that instead of having a single row of sensors, a video camera has hundreds of rows of sensors arranged in a two dimensional array so that they can generate an image. `This image is then processed, either by the scanner if it is a PDA scanner of the image is transferred to another kind of processing machine, it can ne a computer system f. Which countries and companies are at the forefront of the development of RFID technology? Is there any international standard emerging? What new societal issues or challenges are they likely to create? Samsung is one of the companies in the forefront of RFID technology research. It is in the process of deploying RFID systems into its wide array of mobile phones. The company is an international company. Japan is also one of the countries that are intensively researching into the RFID technology. Various companies in Japan are also researching into the technology. Challenges might come in the area of implementing RFID technology because some people are already speculating on the privacy infringement that RFID technology might pose to consumers since most of the commodities they could be purchasing would have been labeled and this has the potential of reporting the location of the individual. Therefore, unless people are reassured that this is not going to take place, they might not embrace the technology. A lot of factors could also militate against the implementation of FRID technology. They include the environment, cost, resistance to technological change, lack of integration and as mentioned earlier can all influence the implementation of this technology. WORKS CITED. 1. http://www. textually. org/picturephoning/archives/2007/11/018097. htm How to cite Identify the following components of the system discussed in your textbook, Papers

Tao Te Ching Essay Example For Students

Tao Te Ching Essay The Ancient Masters were profound and subtle. Their wisdom was unfathomable. There is no way to describe it; all we can describe is their appearance.The best athlete wants his opponent at his best. The best general enters themind of his enemy. The best businessman serves the communal food. The bestleader follows the will of the people . The teachings from the book, Tao TeChing helped influence both the social and moral aspects of the Chinese way oflife. The teachings have provided hope, and inspiration for the Chinese people. We will write a custom essay on Tao Te Ching specifically for you for only $16.38 $13.9/page Order now In ancient China, the people were self-providing farmers who lived exclusivelyoff the land. They rarely took the time to intermingle with their neighbors, andthe family stood independently. The people had little knowledge about theoutside world and had no desire to learn. Far travel was avoided at all costs,due to the strong attachment to ones own home. The people believed that,No man could be full grown without his roots in his home . The peoplereferred to their homes as tien, yuan, lu mo, which meant fields, gardens,houses, graves. The Chinese thought that the causes of crime were soldiers andwanderers. They were considered evil beings for venturing away from they home. The people believed that all things, living and un-living, had spirits in them. They felt that the spirits if disturbed, could drastically affect ones life. They used amulets, spells, prayers, incantations, and special rites to ward ofmisfortune. This is a direction to a later Lao Tzus teaching stating,Practice not-doing, and everything will fall into place . The home did notlimit its members to the current living members; the dead and the future werealso considered family. Around 650BC, during the Chou Dynasty, the value ofknowledge changed. Although communication between towns was still difficult,many Sages were in desire of knowledge. Some of the most well known sages were;Mencius, Mo Tzu, Confucius, and Lao Tzu, the author of Tao Te Ching. Confuciuswrote about the problems of man, and proposed many solutions. He also wroteabout authority and respect, and proposed submissiveness. His works helpedinfluence the way that government was run, and Confucius actively participatedin government. His teachings were present in the Chinese government for manyyears, until the belief in Tao. A sage named Lao Tzu created the Tao religion. Very little is known about Lao Tzu. Even the meaning of his name is a mystery;the Old Master or the Old Boy? The only thing we do know about LaoTzu is that he wrote the book, TAO TE CHING, and created a thought revolution. His reference to the eternal force he called Tao, gave people inspiration, and anew method of thinking. Lao Tzu described Tao as, The Tao that can be told isnot the eternal Tao. The name that can be named is not the eternal Name. Theunnamable is the eternally real. Naming is the origin of all particular things. Free from desire, you realize mystery. Caught in desire, you see only themanifestations. Yet mystery and manifestations arise from the same source. Darkness within darkness. The gateway to all understanding. and later wenton to say, The Tao is infinite, eternal. Why is it eternal? It was neverborn; thus it can never die. Why is it infinite? It has no desires for itself;thus it is present for all beings. Taoism believed in little governmentalinterference. This is best described through the belief that, the meek wouldinherit the earth. . Another example would be from the passage by Lao Tzustating, Throw away holiness and wisdom, and the people will be a hundredtime happier. Throw away morality and justice, and the people will do the rightthing. Throw away industry and profit, and there wont be any thieves. Taoism is most described as that which is striving for equality. The thought ofremaining in the middle, is the general belief in Taoism. . The creation of Yinand Yang derived from the belief of Tao. Tao is not only tangible things, butalso what cannot be comprehended. What cannot be seen is also know as theultimate principle o r truth. Tao proposed a new thought pattern for the Chinesepeople. The people now realized that they need each other. Being andnon-being create each other. Difficult and easy support each other. Long andshort define each other. High and low depend on each other. Before and afterfollow on each other. The tradition family values were modified to a lesserdependence upon the home. Tao also provided a direction for which the Chinesepeople could follow, and achieve happiness. The direction that Lao Tzuprescribed was to maintain a neutral area. His expressed this belief when hewrote the following; The Tao doesnt take sides; it gives birth to bothgood and evil. The Master doesnt take sides; she welcomes both saints andsinners. The Tao is like a bellows; it is empty yet infinitely capable. The moreyou use it, the more it produces. The more you talk of it, the less youunderstand. Hold onto the center. During the Han Dynasty, they attempted toblend the Taoism and Confusism. Although this dyn asty was one of the mostsuccessful of all of Chinese history, this blend turned into a complete failure. .u5bd2929ac8ca36dfd70d8d306a10ed9a , .u5bd2929ac8ca36dfd70d8d306a10ed9a .postImageUrl , .u5bd2929ac8ca36dfd70d8d306a10ed9a .centered-text-area { min-height: 80px; position: relative; } .u5bd2929ac8ca36dfd70d8d306a10ed9a , .u5bd2929ac8ca36dfd70d8d306a10ed9a:hover , .u5bd2929ac8ca36dfd70d8d306a10ed9a:visited , .u5bd2929ac8ca36dfd70d8d306a10ed9a:active { border:0!important; } .u5bd2929ac8ca36dfd70d8d306a10ed9a .clearfix:after { content: ""; display: table; clear: both; } .u5bd2929ac8ca36dfd70d8d306a10ed9a { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .u5bd2929ac8ca36dfd70d8d306a10ed9a:active , .u5bd2929ac8ca36dfd70d8d306a10ed9a:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .u5bd2929ac8ca36dfd70d8d306a10ed9a .centered-text-area { width: 100%; position: relative ; } .u5bd2929ac8ca36dfd70d8d306a10ed9a .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .u5bd2929ac8ca36dfd70d8d306a10ed9a .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .u5bd2929ac8ca36dfd70d8d306a10ed9a .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .u5bd2929ac8ca36dfd70d8d306a10ed9a:hover .ctaButton { background-color: #34495E!important; } .u5bd2929ac8ca36dfd70d8d306a10ed9a .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .u5bd2929ac8ca36dfd70d8d306a10ed9a .u5bd2929ac8ca36dfd70d8d306a10ed9a-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .u5bd2929ac8ca36dfd70d8d306a10ed9a:after { content: ""; display: block; clear: both; } READ: The Tradegy of JUlius Caesar EssayConfusism implied that the old ways were only old ways. The idea that thenew way was the right (only) way caused all of the ancient books to be burned. The possessors of these books were severely punished. Another outcome was thecreation of the Great Wall. This wall was created to protect from attack fromneighboring Barbarians, but this also sheltered the Chinese people from outsideknowledge. Now Taoism was held exclusively to China. This allowed this belief tobe pondered and modified. This helped to create Buddhism. Buddhism also is amore optimistic religion, compared to Confusism. Buddhism is now the mostpopular religion (based on percentage compared to population) in Asia. It is nolonger in just China, it has since spread to India, and the Americas. Inconclusion, the teachings from Tao Te Ching changed the way that the Chinesethink. The idea of expanding ones knowledge was partially due to the creationof Taoism. Now the belief of equality is an issue that many areas are facing,such as the Americas, and African countries. Bibliography1. Fairservis, Walter A. Jr., BEFORE THE BUDDHA CAME, New York, New York,Charles Scribners Sons, 1972, pp. 7-64. 2. Lao Tzu, TAO TE CHING, Edited andTranslated by Stephen Mitchell, New York, New York, HarperColilins Publishers,Inc., 1988 3. Yutang, Lin,: THE CHINESE WAY OF LIFE, Cleveland, Ohio, The WorldPublishing Company, 1959, pp. 82-123.

Othello Essay Essay Example

Othello Essay Paper In act 5 scene 2 of the drama ‘Othello’ . we witness Othello killing his married woman Desdemona because Iago tricked him into believing that she was perpetrating criminal conversation. Throughout the drama Iago fooled Othello into believing that his married woman was rip offing on him. this narrative line flood tides in this concluding scene when Othello kills Desdemona so takes his ain life in compunction. After reading William Shakespeare’s authoritative. wrote in the nineteenth century. I watched Oliver Parkers movie version ( 1995 ) . The lighting. costumes. camera shootings. music. scenery and histrions were all used to great consequence to portray the play that ensued in the ilm. We will write a custom essay sample on Othello Essay specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Othello Essay specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Othello Essay specifically for you FOR ONLY $16.38 $13.9/page Hire Writer As in all movie versions there are many differences to the narrative line. chiefly because the book depicting what is traveling on in the background is non needed in a movie as we can see what is traveling on. This is illustrated in lines 20-22 as they are omitted because they are unneeded due to the stopping point up shootings. which clearly show Othello crying. Appearance and world is a subject which reoccurs throughout Othello. and plays a important function. This subject has its most powerful and dramatic realisation in the character of Iago. Iago fools everyone in the drama into believing he’s honest. for although he is alled ‘honest’ by about everyone in the drama. he is unreliable. deceitful. and manipulative. No one even suspects him of perfidy. until the concluding act when Roderigo foremost realizes how severely he’s been fooled. In short. Iago proves that evil purposes can be masked behind a frontage of honestness. The subject emerges in other characters: Brabantio is deceived by Desdemona’s reaction to Othello. presuming she fears him when she genuinely loves the Moor. Othello suspects that Desdemona is fallacious and impure. although she is truly inculpable and guiltless. Othello besides feels he’s being deceived by Cassio. whom he trusts and ho appears loyal. Emilia’s exterior suggests salty indifference. but she turns against her hubby and dies in rebelliousness of Desdemona. It is the military values. such as honestness. trust and friendly relationship. which are supposed to be between soldiers allow Iago to full pull strings the characters. ( Othello. 1995 ) On the issues of theme visual aspect versus world. Othello and fellow characters place great dependance on their eyes and in making so they jump to decisions. There rather a few illustrations where there is some sort of confusion in that characters believe n merely their eyes indicate to them. hence. Looks can so be really lead oning. One examples where the subject visual aspect versus world comes into consequence. is when Othello spots Cassio walking off after speaking to Desdemona. This formed the footing of enviousness and gave rise to intuition for which Laga was responsible as he made Othello cognizant that an matter was taking topographic point between Cassio and Desdemona. In truth Laga was the 1 who was covetous. In Othello the usage of imagination and linguistic communication by Parker is sighifant it shows the significance because it helps us to see the chief subjects. The chief subjects are nature. visible radiation. snake pit and immorality. Othello. 1995 ) Iago says ‘I’ll pour this plague into his ear’ in the monologue I think the author used the metaphor because it is effectual because Iago says prevarications and prevarications are like a disease or toxicant which shows how his prevarications are to destroy Othello. The plague means disease so this means Iago stating atrocious prevarications. In the address Iago makes many mentions to hell. Devils will the blackest sins’ I think the writer put it a batch of mentions to hell because it reflects Iago’s personality and shows how dark the narrative is. The audience may believe besides that Iago is the Satan. So the subject here is one of darkness and immorality. In Iago’s monologue Iago uses the word ‘Moor’ a batch. This shows Othello is ever on Iago’s head and it shows he hates Othello. In the monologue the contacts between black and white is besides used as a metaphor ‘virtue into pitch’ between Othello and Desdemona In the movie Othello directed by Oliver Parker Iago’s monologue represents a batch about his character. In the beginning Iago’s face is in a batch of shadow. This shows Iago is two faced because the shadow shows two sides of his face. When Iago says ‘I play the villian’he touches his ear. This is a mark proposing he is lying and experiencing nervous so the stance alterations to a more of a edgy subject. Iago is placed in the dark. bluish dark at the beginning to stand for he is a dark. evil character. He talks as though the audience is his friends at the beginning. Iago stares out into the out when he is speaking about Desmonda. This shows he is believing about how to pin down her. When Iago is speaking about Othello. Iago nods in the way of the palace. By making this he is demoing that he is ever cognizant of Othello and worried that he may acquire found out. Iago alterations rapidly when he say’ Divinity degree Fahrenheit snake pit! ’ He voice becomes lower and more serious. This is because he is uncovering more and more of his program to pin down them all. Iago keeps oculus contact with the audience at this point. This shows he wants to affect the audience in his program and besides to demo that he earnestly wants to do Othello experience hurting. The music at starts off quiet so grows louder. The music starts on the line ‘Divinity of snake pit! ’ This is because he cursed and he going more and more darker in what he says. Violin strings do the music ; this creates a creepy music. which is merely right to demo how evil and creepy Iago is. Towards the terminal of the address Iago moves towards the fire. The ruddy fires of the fire represent Iago’s evil side because ruddy is usual associated with snake pit Iago holds the smouldering terminal of a fire log and snuffs it with the thenar of his fist stating. ‘So will I turn her virtuousness into pitch’ . and out of her ain goodness make the cyberspace that shall ensnarl them all. This shows Iago wants to utilize Desdemona in his immorality program and by utilizing her he will turn her from being white and pure ( ‘virtue’ ) into non so pure ( ‘pitch’ ) . When Iago closes his custodies in the address. This represents him pin downing them all. If I were directing this scene foremost I would hold had sounds of air current to demo the presence of immorality. I would hold Iago have oning wear dark colored apparels. to demo the audience that he is dark. When Iago references Othello he says ‘Moor’ so when he says ‘Moor’ I would hold him draw an angry face to demo his hatred towards Othello. When Iago says’ She’s framed as fruitful’ He should state that truly reasonably and smile but in a sarcastic manner to demo that Othello thinks the universe of her. Then he should alter from a reasonably voice to a serious voice when he says ‘then for her. to win the Moor again’ . By making this he is demoing his program because he’s utilizing Desdemona beauty and inasuns to acquire O thello. When Iago asks rhetorical inquiry such as ‘How am I so a villain’ he should look straight at them camera to the audience and wink a spot to demo that he knows he is non guiltless but he still tries to do everybody believe that he is. Towards the terminal of the address when Iago says ‘So will I turn her into virtuousness into pitch. And out of her goodness make the cyberspace. that shall ensnarl them all. ’ He should be sitting on the autumn playing about in the irt. so as he is stating the line he should catch the soil put it over his manus and so do a fist with the remainder of the soil to demo that he is pin downing them all. The music should be still creepy but a bit darker like more fiddles should be added to do the music darker. This would be good because it would demo Iago is even darker. The music should get down off quieter but so turn louder at the line ‘Divinity of snake pit! I feel the music needs to be on throughout the monologue to demo how dark Iago is. Iago’s aim ‘make the net. That shall ensnarl them all’ ; is really successful because Iago foremost traps Roderigo by stating that he will et Desdemona for him. Iago following traps Cassio by acquiring him rummy and so Cassio loss his occupation. Following Iago traps Desdemona by doing her ask Othello to give Cassio his occupation back so Othello thinks she is holding an matter. Iago successfully traps Othello into believing that his ain married woman is holding affair without any concrete cogent evidence. Many deceases go on. Desdemona dies. Rodergio dies. Iago married woman dies and Othello dies. Iago has trapped them all because they all dice and he got his retaliation on Othello. There are many utilizations of illuming in a movie. Oliver Parker uses illuming to great consequence at he get downing of Act 5 Scene 2. He sets the scene by utilizing really hushed lighting ; this technique reflects the at hand day of reckoning and Othello’s. dark dull frame of head. Desdemona’s chamber bit by bit becomes darker as Othello extinguishes the tapers as he walks down the hallway towards Desdemona. This signifies that Othello is so traveling to kill Desdemona who was the ‘light of his life’ before the whole adventure. His attack towards his married woman is slow and deliberate. assisting to construct up the tenseness which we the audience feel in relation to our hopes. frights and outlooks sing the destiny of Desdemona. Parker adds further to the dramatic consequence by the powerful intermission prior to Othello speech production. He uses this chance to demo his first shut up of Othello’s tear-stained face. ( Othello. 1995 ) Equally good as excluding lines from Shakespeare’s text Parker inserts lines from old scenes because they seem to do more sense as respects to reading of events. For illustration after line 73 Oliver Parker inserts line 128-129 from Act 5 Scene 1. ( Shakespeare. 2004 ) In the movie Othello approximately throws Desdemona back onto the bed. ( line 78 in the text ) . Again the eerie. stalking music begins signalling impending day of reckoning. Shakspere does non depict Desdemona contending back. Parker. nevertheless. seems to propose that she merely wasn’t a inactive victim. The first flood tide in Act 5 Scene 2 is Othello surrounding his hapless bride. It is a most powerful heart-wrenching scene to watch. Here Parker strikingly uses the close-up technique to its fullest advantage as we see the Whites of Othello’s eyes whilst smothering his married woman. clearly exposing his hurt and angst. Another powerful image is one of Desdemona white manus fondly covering the caput of her liquidator. followed by a hunting close up of Othello’s tear stained face. Othello. 1995 ) In line 140. haunting music returns as Emilia realises that Iago has lied about Desdemona’s behavior to Othello. ensuing in her ill-timed decease. In lines 156-158. in Parker’s version. Emilia shouts â€Å"murder. Again we see a powerful close up of Othello’s heartache at the inexorable realization that he has wrongly killed his darling married woman. ( Shakespeare. 2004 ) The 2nd flood tide to this scene is when Othello stabs Iago who collapses to his articulatio genuss. Othello besides drops to his articulatio genuss. Here we see an image of both histrions gazing each other out. This image is doubtless one of good facing immorality. Then Othello delivers a traveling address to his audience summing up his life. Out of the corner of our eyes we see the flicker of a sticker hidden in the thenar of Othello’s manus. this increases the tenseness in the audience. We so see shootings of Cassio’s and Iago’s reactions. We see a little bead of compunction in Iago’s eyes. We so see Othello utilizing his necklace as a noose before he fatally stabs himself. He is so filmed creeping onto the bed. fighting to make Desdemona whereupon he kisses her foregrounding their love for each other. Parker has created his ain stoping to the unsolved original text. Othello. 1995 ) We watch Iago whose character I will concentrate on shortly join Desdemona Emilia and Othello on the bed ; this possibly shows his regreat. He stares at the camera as if oppugning the audience. Hope is symbolised by Cassio opening the shutters whereupon light enters the room. bathing the characters. Parker has besides added a scene demoing Othello and Desdemona being berried at sea against a glorious deep ruddy sundown. This is symbolic of the passion that existed through the two characters. This cartridge holder is peculiarly powerful as it can be associated with an earlier seen demoing Iago hrowing excessively chess pawns. one black and the other white into a well. A pawn is the least valuable cheat pieces in a chess game. This symbolises how Othello and Desdemona where both pawns in Iago’s game. Parker besides uses the consequence of costumes to add to the movie. Desdemona is have oning a white nightgown. which is symbolic of her pureness. Othello is have oning a white hooded cloak. which besides shows his artlessness in Iago’s game. He is besides have oning a batch of jewelry symbolizing his wealth. Iago is have oning a dark brown outfit throughout the movie unlike his personality. which changes invariably.

Free Essays on Zeitgeist

The expression â€Å"zeitgeist,† with credit to Merriam Webster Dictionary, refers to the general intellectual, moral, and cultural climate of an era; the spirit of the time. When we reference this notion of zeitgeist against a particular time or era, we do so with respect to the taste and outlook characteristic of that period or generation. Also, in regards to the zeitgeist of a particular time, one must look at the effect it has on people. In order to narrow our research, we shall focus our efforts of briefly identifying the zeitgeist at the turn of the twentieth century. Turn-of-the-century periods are curious times; liminal spaces between the eras being left behind and the ones that have yet to unfold. Such was the turn of the twentieth century. The â€Å"turn,† as it was once referred to, featured a time in which a sense of faith poured into science and technology. The general public of the time were captivated by the technology of flight that came onto the scene at the turn of the century. The growth of expertise in scientific knowledge spearheaded an â€Å"ism† that has a much attractive connotative ring than many of the â€Å"isms† of early and modern days: professionalism. Professionalism more or less initiated a movement into what we today consider respectable professions. Professionalizing such areas as the medical field and engineering added a much-needed degree of competency to each respective field, barring the incompetent. However, the professional status in these areas was reached by only a select few: white Anglo-Saxon males coined the â€Å"majority.† The turn of the twentieth century fostered this type of intellectual and cultural climate. It restricted the access of the professional ranks to those not in the majority making it difficult for women, blacks, and working class immigrants to reach these ranks. Also, during this time, social workers sought professional status. Those in this area sought out t... Free Essays on Zeitgeist Free Essays on Zeitgeist The expression â€Å"zeitgeist,† with credit to Merriam Webster Dictionary, refers to the general intellectual, moral, and cultural climate of an era; the spirit of the time. When we reference this notion of zeitgeist against a particular time or era, we do so with respect to the taste and outlook characteristic of that period or generation. Also, in regards to the zeitgeist of a particular time, one must look at the effect it has on people. In order to narrow our research, we shall focus our efforts of briefly identifying the zeitgeist at the turn of the twentieth century. Turn-of-the-century periods are curious times; liminal spaces between the eras being left behind and the ones that have yet to unfold. Such was the turn of the twentieth century. The â€Å"turn,† as it was once referred to, featured a time in which a sense of faith poured into science and technology. The general public of the time were captivated by the technology of flight that came onto the scene at the turn of the century. The growth of expertise in scientific knowledge spearheaded an â€Å"ism† that has a much attractive connotative ring than many of the â€Å"isms† of early and modern days: professionalism. Professionalism more or less initiated a movement into what we today consider respectable professions. Professionalizing such areas as the medical field and engineering added a much-needed degree of competency to each respective field, barring the incompetent. However, the professional status in these areas was reached by only a select few: white Anglo-Saxon males coined the â€Å"majority.† The turn of the twentieth century fostered this type of intellectual and cultural climate. It restricted the access of the professional ranks to those not in the majority making it difficult for women, blacks, and working class immigrants to reach these ranks. Also, during this time, social workers sought professional status. Those in this area sought out t...

What is the evidence on Parents or Family role in Childhood Obesity in Literature review

What is the evidence on Parents or Family role in Childhood Obesity in UK - Literature review Example According to the BHF (2012), at least 33% of girls and 25% of boys aged 2-19 years in the UK are obese. That notwithstanding, it is projected that the prevalence of childhood obesity will be around 10.7% or higher by the years 2015 (BHF 2012). In a study conducted by the National Child Measurement Programme in 2012, it was ascertained that an estimated 33.9% of all children between 10 and 11 years of age in England are overweight (BHF 2012). When parents find it less important to define what their children should eat or what they should not, it becomes a pivotal issue as to how much parents determine the state of their children’s health. According to Kellow (2012), one in every ten parents in the UK raises concerns about their children’s low body weight. Conversely, about 33% of mother and 57% of fathers considered the weight of their children as normal when such children were actually obese (Stamatakis et al. 2010; Ferry 2013). Whereas the majority of parents in the UK are too busy to plan healthy diet for their children, 73% do not care what their children watch or eat outside the home (Kellow 2012). In contrast, few parents encourage their children to take regular exercise while others are less concerned with the eating behavior of children during school hours. As a result, nine in every ten children indulge in junk food with high calories, high fat and sugar content but little vitamins or minerals as noted by Ferry (2013). The unfortunate fact is that parents in the UK are becoming used to the picture and there is little effort to address that issue yet obesity costs the country over  £2 billion every year in addition to reducing victim’s life by 9 years (BHF 2012). The importance of conducting this research revolves around the fact that lifestyle diseases are the leading cause of deaths globally. Unfortunately, children are

Ethics in Business & Society Essay Example | Topics and Well Written Essays - 2000 words

Ethics in Business & Society - Essay Example Ms. Patricia Dunn actually wanted to discover who (was the culprit) provided secret information to the personnel associated with print and internet media (Wall Street Journal). The paper will first throw light over the business case and will then demonstrate the ethical considerations by analysing Consequentialist and Deontological theories of business ethics. Hewlett Packard (HP), which is an American multinational corporation, has been involved in global business of computer products, accessories, instruments and information technology equipments that facilitate in communication, networking, office work and record keeping of business operations. Indeed, HP competes with Dell, Toshiba, Sony, Apple, IBM and other supranational corporations, yet it has achieved the milestone of over $100 billion sales in a year. This is the evidence that products offered by HP are widely acceptable among customers who demand credibility, security, durability and optimal quality for money they spend on goods and services. The global producer and international giant is specialised in manufacturing, production, assembling and marketing of various hardware equipments and software programs for its large pool of actual and potential buyers that appreciate and endorse the ideas and market offerings of Hewlett Packard (HP). Personal computers, laptops and notebook s, computer accessories, peripheral devices such as scanners, external storage devices, variety of printers including desktop, laser, ink jet and large plotters etc, home servers, monitors, calculators, handhelds (Personal Digital Assistants) and computer maintenance services are among the major products offered by HP to consumers worldwide. It should be pointed out that Ms. Patricia Dunn discovered about information leaks when CNET, which is a famous online technology publisher, openly published a story about upcoming HP products,

'Can managers influence the culture of their organizations Discuss Essay

'Can managers influence the culture of their organizations Discuss with reference to at least one example.' - Essay Example Organisational culture can be a source of competitive advantage for a company. Leadership style is one the determinants of organisational culture and it can influence various dimensions of organisational culture. Managers, executives, board of directors and the people who can lead the organisations to achieve the set directions are the leaders and they have potential to influence the culture of organisations. The aim of this essay is to determine whether managers influence the culture of organisations or not, if yes, then how? Early researchers have always been interested to determine the role of managers in organisations. Most of them have studied the impact of organisational culture on effectiveness of managers. Ghiat and Willey conducted a study in which they explored the ineffectiveness of organisations in Algeria as a result of influence of personalities and styles of managers. Their findings depict that effectiveness of managers is determined by the local culture in which organ isation is set (Davies, 1989, pp.26). The competition among the businesses and organisations is increasing and today leaders appear to the major assets for organisations which have the potential to influence the organisations. ... managers) are responsible to shape the culture (Ambler, 2009). It is the influence of the managers on the organisational culture, which makes them the change agents in organisations. Managers face the challenge to determine the most effective culture for organisations and how to effectively change the culture (Baker, 2002). Baker argues that it is the responsibility of managers to ensure the existing culture of organisation relevant to present and future while ensuring some continuity with the past. The example of WMATA shows the importance of a manager in an organisation and what problems an organisation can face when a manager fails to support the organisational culture. Governor of WMATA Board, O’Malley has announced that WMATA is planning to keep Richard Sarles as an interim General Manager/Chief Executive Officer of company rather than permanent GM (Alpert, 2011). Actually the company has been facing cultural issues such as administrative structure of organisation has bec ome very strict, departments do not communicate with each other, skilled change agents are lacking the ability to achieve important tasks and employee turnover has increased. Sarles is the General Manager of company and he has been more involved in making relations with local officials and bodies and he has also launched a track progress report system however, he has been unable to solve the issues which company is facing. Moreover, the culture of company has been transformed into a secretive culture with poor relationships with press. Therefore, company is considering Sarles as an interim manager for a few years because he is already at retirements and company

Horror Women Clover

Horror Women Clover How has the role of women in horror films changed? Using Carol Clover, ‘Theory of Final Girl to analyse 1 scene from ‘The Hitcher, the changing roles of women in horror films will be explored. Traditionally horror films have seen women take on the role of the victim. More recently this has changed whereby the  women has taken on a more powerful and dominant position. ‘Carol Clover a professor of film wrote a book called ‘Men, Women and Chainsaw: gender and the modern horror film which focused on women. She developed a theory, which changed the way gender is looked upon in horror films. In a lot of ‘slasher films the women are represented as victims although what interested me is how the womens role has changed in recent years to what ‘Carol Clover claimed to be the ‘final girl. Women have been subject to different representations throughout time, within the horror genre; of which female audience consider being a sexist image. I will be exploring how women are represented in the films mentioned, analysing the scenes and comparing this to Carol Clover, and how the roles of women have changed through time. To do this I will look at ‘The Hitcher a 2007 remake (Michael Bay production) (Director Dave Meyer) which presents a clear representation of the ‘final girl. Grace Andrews (Sophia Bush) and Jim Halsey (Zachary Knighton) decide to hit the road for spring break. However the film turns from a chick flick to the two of them fighting for their lives and trying to save others. The 1986 original is some what different from the remake where there is no final girl and the boyfriend is the only survivor. Dave Meyers wanted to create ‘female empowerment which is an added twist to the remake. Female empowerment is also demonstrated in a film series called ‘Saw. Directed by James Wan, the plot revolves around ‘Jigsaw Killer who kidnaps his victims, put them in traps and gives them a chance to repent from their previous lifestyle in which they took for granted. One victim from Saw named ‘Amanda Young (Shawnee Smith) survives the trap and becomes ‘Jigsaw Killer partner. ‘Amanda is a heroin addict which she started while in prison. She is ‘Jigsaws only known survivor and believes it has made her a better person. This film clearly displays the female role changing from victim to survivor although this film goes against the theory of Carol Clover, in terms that ‘Amanda becomes a murderer. Women throughout horror film history have been stereotyped to victimisation and the focus of brutal murder. History has seen change from women not being able to vote to having basic human rights and a high status in society. Feminists have come along way to changing this stereotype, this being, able to direct films and having the chance to control a piece of media which affects the way people (women) are perceived by an audience. (Bridget (1999) â€Å"Without feminism there would have been no final girl or avenging women†. This quote shows that even though films such as ‘The Hitcher or ‘Scream were not writen, directed or produced by women, feminism has come a long way where women have more power in soceity and is being portrayed in films just as Dave Meyers wanted to create. This is to do with social change. According to film maker magazine blog, women are now attending the cinema to watch horror films more and are exceeding male figures. Carol Clover questioned who the audience identifies them with. It is assumed that the male identifies with murderer who is usually male. Many argue that men in the audience are sexually aroused by the victimisation of the female. This is caused by the camera angles and lighting. Murder of the female if shot from the mens point of view ‘Gaze Shot (masculine voyeur vs feminine victim). Carol Clover argues that the audience identifies with ‘final girl, and that the viewer (male or female) identifies with the fright of being attacked rather than the satisfaction of the murderer as he attacks. The final girl remains ‘virginal and ‘pure while her friends do the opposite. She escapes because she does not partake in adult hood such as drugs, and sexual intercourse. The final girl fights back and is the damsel in distress. The unempowered woman makes a movement to power over men. In order to compare Carol Clovers theory to ‘The Hitcher I shall look at 2 scenes from The Hitcher. The first scene opens and the viewer sees Grace (Sophie Bush) and Jim (Zachary Knighton) walk to a motel. There, they take a shower together and Jim steps out of the room to make a phone call, telling her that he will be gone for 15 minutes. Hes gone for several hours and Grace falls asleep watching a Hitchcock film. She is then awakened by someone in the bed who is feeling her up. She assumes it is Jim but then sees that it is Ryder (Sean Bean) trying to rape her. She tries to push him away, but Ryder gets on top of her. We see his hand over her mouth trying to stop her screaming. The camera shot is high angle which is used to make her look vulnerable and powerless. We see her bite Ryder hand and he hits her. The shot is then focused from Grace Eyes also known as point of view shot. When the low angle shot is used it emphasises the power and strength that Ryder has being on top of her. Throughout the scene a master shot is applied whereby the director cut from Ryder to Grace and back to Ryder throughout most of the scene. This showed the reaction of the two characters and established a clear spatial (space) and temporal (time) relationship. The audience then sees Grace grab the phone on the side table, of which she then hits him over the head and tries to get off the bed. Grace hits him over the head with the lamp she picks up from the floor and runs to the bathroom. Grace is trying to shut the door and the camera is focused mainly on her. Here a Close up is used. This is to draw the viewer/audience closer and involve them in what is happening. The close up shot also enables the audience to observe the reactions of Ryder and the emotions of Grace. There are two sorts of lighting being displayed in the scene; these are artificial and key light. The artificial lighting is low key to create a slight shadow on Ryder to make him seem dark and mysterious just as his character is portrayed throughout the film. The key lighting was needed as the scene was shot in the bathroom where there is no natural light available. Grace manages to close the door as she reaches for a gun and Ryder walks out of the room. She then makes her way to find Jim who she sees tied up between two trucks of which is stretching Jim every time Ryder accelerates. Throughout the whole of the last scene you see her fight for her life and she survives but she becomes extremely weak in this next scene when Jims life is on the line. Ryder keeps hitting the gas, brutally hurting Jim and tells Grace to get in and close the door. Grace begs and pleas with Ryder to stop and begins to cry but asks him questions such as what do you want and calls him sick. Her character changes from being strong to being very weak. Ryder says he cant stop and he wants to die. Here the theory of Carol Clover audience identification takes place. The close up shot enables the audience to identify with him or her and clearly the director wanted the scene to be focused on the audience identifying with the female. When focusing on editing of the scene there is a lot of cuts from Grace to Ryder and a two shot in between, this is often used when two people are in conversation. When counting the cut shots, when focused on Ryder they add up to less than 30 while the shots focused on Grace are over 30. The cops show up and see Grace with Ryder at gunpoint. They tell her to drop the gun, but Ryder tells Grace not to listen to them. Ryder then tells her to point the gun between his eyes. Grace cant do it so Ryder does it for her. Ryder then tells her to shoot him, but she cant, puts the gun down and says for Ryder not to hurt Jim. Grace shows a sign of femininity whereby she becomes very emotional and shows how much she cares for Jim Throughout the scene the audience can hear Jim moaning and groaning in agony. Ryder then gets impatient and snatches the gun out of her hands. He then mutters under his breath, Useless waste. There is a FX sound effect where the audience can hear a ‘splat where the blood explodes outwards to make the audience feel as thought they are the experiencing what has just happened to the victim (Jim). Although there is more to this than blood and emotion that makes the scene work, if she shoots him the foot will come off the brake and he will die and if she doesnt he puts his foot on the accelerator and Jim will die. Its a no win situation making you wonder what will be her decision. At the end of the film Grace does shoot and kill Ryder. Before hand Ryder smiles and asks Grace if it feels good. Grace tells him she doesnt feel a thing shoots him and walks away. The analysis has made the theory of Carol Clover more clear in terms of audience identification. Who does the audience identify with and why, are questions Clover asked when watching the slasher films. According to her theory, Carol said that audience identification was down to gender fluidity whereby the male killer was sexually repressed and therefore the male viewer could not identify themselves with them. For example: films such as Halloween, Psycho and Nightmare on Elmstreet, all the killers are sexually repressed and having something wrong mentally. Freddy Kruger (Nightmare on Elmstreet) was the result of him being brutally raped, and ‘Halloween was in response to his sister indulging in adulthood. However Ryder is not sexually repressed. Here her theory does not work. I believe that the camera shots and cuts affect who the audience is ‘forced to identify with. The audience (male) was being made to identify themselves with the female (Grace). Whereby there were more cuts of her, the audience had no choice but to see her emotion and hear her plea. At times Grace was isolated and alone making the audience only identify with the character they are being shown. I also feel as though the male audience identifies with Grace rather than Ryder because he lacks masculinity and deep down is weak as I will explain. Many times Ryder says he wants to die and for them to kill him as he cant do it himself. He makes Grace strong enough to kill him by killing others. However its always a no win situation. It is as if he doesnt want to die alone and is scared. The analysis above demonstrates a no win situation. Eric Red (director is ‘Hitcher 1986) talks about the film in 1986 and states that, â€Å"Because of the hell living inside his skin, John Ryder wants to die. But he wants to make Jim Halsey strong enough to kill him and he does.† (Eric Red Interview) In the 2007 remake, Grace is made strong enough to do this. There is a connection between her and the killer just like there was a connection between Jim and Ryder in the original Eric Red says, â€Å"I really think that this strange psychological connection between The Hitcher and the Kid, the irony that something of value is passed from this horrific guy Ryder to Halsey, strength to persevere in a nightmarish world† (Eric Red Interview) Looking closely at the film, it has made me has made me think about the narrative structure and that although the target victim in cab scene was not a girl; Ryder used Jim to get to Grace. Ryder was making Grace even more vulnerable and weak by taking away the man (protector) of her. She proved her weakness by not shooting Ryder and letting her boyfriend (Jim) die. This causes the narrative to move on and have Grace as Ryders last victim and for her to be the avenging women/ final girl. The audience does not need to know the killer past, but here the killer is trying to pass what he does and what he feels onto someone else so they can kill as well. This also happens in Saw. Amanda takes on the role of Jigsaw. Ryder many times says he wants to die and for them to kill him, but its always a no win situation. It is as if he doesnt want to die alone. For example the analysis shown above demonstrates a no win situation. Moving on, Clover argued that the final girl fights back just as Grace is doing. Grace is the one who sees everyone die. â€Å"Final Girl is chased cornered, wounded; whom we see scream, stager, and fall, rise, and scream again. She alone looks death in the face, but she alone also finds the strength either to stay with the killer long enough to be rescued (ending A) or to kill him herself (ending B)†. (Screams Of Terror) The two different endings are due to the evolution of feminist movement in film. If we look back at one of the first Final Girl films such as in Psycho, Lila figures out the unknown and when Bates attacks her, she is not given the chance to fight back as she is almost immediately rescued. This is ending A. Halloween, Laurie, was the first final girl to fight back (Ending B). Hitcher has ending B whereby the female (Grace) has empowerment to kill Ryder and to be just as strong as a male. This is where gender fluidity of the final girl plays its part. This enables the final girl to be identified by the male audience. She is not too feminine but has masculine traits such as being brave, intellectual and strong. The Final Girl is the one to make it to the end of the film. However I feel as though that her theory has left out an important thought that females can be crazy and psychotic as men. ‘Urban Legend, ‘Friday the 13th and ‘May show that females can be serial killers too. I feel as though her theory is one sided. ‘Urban legend is the result of her boyfriend dying due to few girls carrying out an urban myth. The killer in ‘Friday the 13th is revealed as a middle-aged woman whose son, Jason, drowned years earlier as a consequence of negligence on the part of the camp counselors. The women in these films commit each murder as an act of revenge. However ‘May just like the male according to Clover theory is also sexually dysfunctional. ‘May doesnt understand how to react around others and this frightens people, so the only way she can keep them in her life is by killing them and keeping parts of them to make a ‘big doll. The big doll wont even leave her as a doll isnt real. Bibliography Carol Clover (1992) Men, Women and Chainsaws: Gender and the modern horror film, BFI Publishing Bridget, Cherry (1999) Refusing to look: female viewers of the horror film, Publisher The Hitcher Saw 1, 2, 3 www.best-horror-movies.com/female-serial-killer.html comm2.fsu.edu/faculty/comm./sapoisky/research/bookch/slasher.html Mass Media and Society edited by A. Wells and EA Hakanen. 1997. Greenwich, CT; Ablex Publishing www.filmmakermagazine.com/blog/2007/02/female-trouble.php Hitch with Red, Jan. 16, 2007 http://www.joblo.com/arrow/index.php?id=6449 Eric Red Interview http://everything2.com/index.pl?node_id=1775841 Feminist Horror Film Theory Mon Jan 09 2006 http://www.screams-of-terror.com/teenie.asp screams of terror 14/2/08

East vs West :: Comparative, Rukmani and Kenny

In Nectar in a Sieve, Rukmani and Kenny highlight the differences in the two cultures, showing how the two cultures have different standards for relationships and how Westerners try to change suffering and poverty while Easterners accept it. As Rukmani points out to Kenny, â€Å"Have I not so much sense to see that you are not one of us? You live and work here†¦ but this is not your country† (Markandaya 106). Kenny and Rukmani are friends, but their different values on subservience in relationships and suffering cause them to butt heads during most of their conversations. Rukmani and Kenny’s conversations show how Easterners value respect and reverence, while Westerners put and emphasis on equality. After Kenny helps her conceive, Rukmani bends down to kiss Kenny’s feet, thinking she is showing respect. Kenny doesn’t like it: â€Å"He withdrew [his feet] quickly and told me to get up. ‘I am not your benefactor’† (Markandaya 32). Similarly, Rukmani is hesitant to ask about Kenny’s family because it is personal: â€Å"Of himself he did not speak†¦ I held my tongue, for I felt to ask would be to offend him† (Markandaya 33). Both of these events show how the two cultures misunderstand each other. Kenny doesn’t like when Rukmani kisses his shoes because he doesn’t feel above her, but she is just trying to be nice. And Rukmani doesn’t understand what will and won’t offend Kenny because her culture doesn’t encourage asking personal questions. Their conversations show more deeply how each culture views marital relationships. Rukmani only sees Kenny for her fertility problems when her husband won’t find out; she believes he will be angry (Markandaya 21). She also only takes Ira to Kenny when her husband leaves town: â€Å"I (Rukmani) waited all day [to see you]. My husband will be back soon and the I cannot come† (Markandaya 59). Though she subverts it, Rukmani is limited by her belief she cannot disobey her husband. Instead, since she doesn’t ask his permission, she can’t break his rules. Kenny scorns this, saying, â€Å"You people will never learn. It is pitiful to see your foolishness† (Markandaya 59). In Kenny’s country, women have rights. They can even divorce their husbands, as Kenny’s wife does. Rukmani fails to understand how this woman can leave her husband and wonders if it’s Kenny’s long absences. They discuss women’s role, Rukmani says, â₠¬Å"A woman’s place is with her husband† Kenny replies, â€Å"You simplify everything†¦ Your views are so limited it is impossible to explain to you† (Markandaya 106).