Marketing Mix and Pestle Analysis of Mcdonalds in India

Mc Donald Mc Donald Corporation based in New York is the biggest chain of fast food restaurants world wide. With over 70 years of industry experience the logo of the outlets perform well in these global destinations by providing burgers, chicken products, French fries, break fast, salads, shakes, soft drinks and desserts. McDonald India - a subsidiary of McDonald USA, is a joint venture company namely Co naught Plaza restaurants and Hard castle restaurants. Mc Donald’s have 50% equity share in both Joint Ventures. The former takes care of the Northern Markets and the latter looks after the western operations in India. The taste of the Chicken burger that one from Bangalore will be similar to that in Delhi if the point of purchase is†¦show more content†¦In response to the obesity trends in western nations and in the face of criticism over the healthiness of its products, the company has modified its menu to include alternatives considered healthier such as salads, wraps and fru its. The Chain needs to do a thorough research before stepping in to the rural regions in India. They should study the food habits, morals, culture and social thinking etc before taking a call to enter. Technological factors As far as a food industry is concerned the technological factors need to be the latest and updated to get a competitive advantage in the market. This helps in all aspects of the business operation, starting from the procurement of raw materials, storage, processing of the same to produce the food, serving it to the customers in the highly desired form. The advancement of technology has helped Mc Donald’s in maintaining a good inventory system. The development in the communication sector enables them to maintain an â€Å"Inventory On Wheels† system. Mobile freezers are used for transportation between the stores and locations. The technological development in the storage systems helps to maintain the freshness of the meat, vegetables and raw materials and to provide the customers the same. The food usage of the latest technology in the process of food processing is implemented to ensure that the superior quality food is provided. Now coming on to the promotionalShow MoreR elatedWhy Companies Can Penetrate International Markets1698 Words   |  7 Pagesillustrate 5 reasons for operating internationally for a company such as McDonald. 5 reasons A first reason for a company such as McDonald is the increase in sales. For instance, if the company is performing very well in their native country, with the expansion in other international market will improve the revenue of the company. 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Margaret Higgins Sange A Birth Control Activist - 729 Words

Margaret Louise Higgins, who later became Margaret Higgins Sange, was born on September 14, 1879 In Corning, New York. She was a birth control activist,nurse, and sex educator. Margaret’s parents were Michael Hennessey Higgins, an Irish stonemason and Anna Purcell a catholic Irish-American. Margaret’s mother Anne and her family immigrated to canada when she was young. Margaret’s father Michael moved to America and enlisted into the US army during the Civil War at the age of15. Margaret’s father was also a catholic turned atheist and also an activist for woman’s suffrage. Anne Higgins went through 18 pregnancies and only 11 of her children were born alive. Margaret was the sixth child of eleven. She spent a lot of her childhood years helping with household chores and also had the responsibility of caring for her younger siblings. Margaret went to school at the Claverack College and Hudson River Institute. She wanted to further her education so in 190 0 she enrolled in the White Plains Hospital as a nurse probationer. Margaret was married to a dashing man who was called William Sanger. Margaret was plagued by an active tubercular condition but still managed to birth three children and settle down to a quaint life in Westchester, New York. In 1911 Margaret and her family gave up their suburban home after a fire destroyed it and moved to New York City. Margaret then worked as a visiting nurse in the slums of NewYork’s East Side. Margaret’s husband was an architect and worked

Identify the following components of the system discussed in your textbook Free Essays

The input device is the laser beam that sweeps across the bar code; the process involves reading the bar code and transferring it to the computer system. Output devices include: The handheld scanner serves as the output device as it has a screen that displays the price of the product; feedback: (in terms of hardware – the handheld scanner is connected to a computer system by a Universal Serial Bus (USB) cable. The handheld scanner has a lens and a laser light that scans the bar code. We will write a custom essay sample on Identify the following components of the system discussed in your textbook or any similar topic only for you Order Now Software, – the scanner has a software program (POS software which comes with the scanner) that integrates the scanner with the computer system. Data and network taxonomies: the database is located on the computer system and the scanner fetches the information from the database and then displays the information on the small LCD screen attached onto it. Data is transferred to the computer system by using Bluetooth technology. Please list as much information as you could find on the scanner system, and discuss the supporting technologies. The light detection system is a s photodiode that conducts electricity when light energy falls on it and does not conduct any electricity when light energy does not fall on it. There are lenses on the scanner that concentrate the laser beam. This is made up of either highly polished glass or plastic. The scanner also has holographic disks used to record laser images. the material used for this disk is a highly reflecting material. Then comes the encoder (a photodetector) that will transfer the image to the computer in the (electrical signals) digital form. It consists of a converter that converts the read code in the form of light energy to a digital form that can be decoded by the software program. The barcode reader is connected to the central computer system via a Bluetooth. This is the IEEE 802. 15. 3 protocol. b. Please classify that kind of a system is this (TPS, DSS, EIS, MIS, etc. )? Why? In this situation, the barcode scanner is functioning as a Point of Sale System (POS). This is because the scanner aids in determining the value of the goods after the customer might have bought them and is ready to pay for them. c. Having the information electronically in the system may provide opportunities for additional managerial uses. Other possible managerial use that the information can be put to includes accounting. It would be easy to manipulate the data in order to calculate the profit or loss of the supermarket. Also, it also helps in accountability because the supermarket is able to monitor all the sales it has made. Also, the supermarket would be able to harvest data about which goods consumers are purchasing and at what rate. This would afford the supermarket the opportunity of stocking these kind of goods and by so doing, increase the returns in terms of profit. Also, manufacturers are able to determine which goods consumers are purchasing more, and focus on producing these particular goods. Also, it gives them room to improve on the ones that seem not to be moving. In marketing, the supermarket can focus on commodities that are in high demand and also improve on the sale of the ones that are not in such a high demand. In Human Resources, the supermarket can identify sales representatives that are selling more goods and reward them accordingly while reprimanding the ones that seen not to be selling much. The supermarket can then fire the redundant workers and reward the hardworking ones accordingly. In transportation, it can aid them in planning which products to stock in which part of the shop. Also in security, it would eliminate tampering with prices of commodities as some dubious customers may want to engage in. in this way, customers cannot have any reason for paying less for the commodities they purchase. d. When did the scanner system come into existence? Where was this technology initiated? Research and provide a brief history of the scanner technology (during the past 20 years). The history of bar code technology is a long and convoluted one. it is the story of one of the technologies that took a lot of research and time to complete because most of it was by personal effort on the part of the inventors. The invention is credited to Joseph Woodland and Bernard Silver in 1952. They were awarded the patent for the first barcode. it was initially designed as the structure of a bull eye model and the reader was an infrared sensitive inc. however the inventors found out that this was too expensive and they had to change it. They finally settled for code identification through the medium of identifying patterns. Bar code was first commercially in 1966. By 1970, a company set the standard for writing the code. It was called the Universal Grocery Products Identification Code (UGPIC). This code evolved to become the (Universal Product Code) U. P. C symbol set in 1973. The UCC (formerly The Uniform Product Code Council, Inc. ) is responsible for issuing product numbers and specifications. e. Research and report on how such scanner type related systems will be operating in the future. What are the new technologies, such as RFID, in this area? State other types and names, and describe them. Barcode scanners are being taken a step further. The new kinds of barcode scanners being developed nowadays now come with in-build cameras instead of normal laser scanners. They are called two dimensional (2D) scanners. They use a small video camera to capture the bar code image. The reader then decodes the digital image with a digital image processing device which is in built. Video cameras use the same CCD technology as in a CCD bar code reader except that instead of having a single row of sensors, a video camera has hundreds of rows of sensors arranged in a two dimensional array so that they can generate an image. `This image is then processed, either by the scanner if it is a PDA scanner of the image is transferred to another kind of processing machine, it can ne a computer system f. Which countries and companies are at the forefront of the development of RFID technology? Is there any international standard emerging? What new societal issues or challenges are they likely to create? Samsung is one of the companies in the forefront of RFID technology research. It is in the process of deploying RFID systems into its wide array of mobile phones. The company is an international company. Japan is also one of the countries that are intensively researching into the RFID technology. Various companies in Japan are also researching into the technology. Challenges might come in the area of implementing RFID technology because some people are already speculating on the privacy infringement that RFID technology might pose to consumers since most of the commodities they could be purchasing would have been labeled and this has the potential of reporting the location of the individual. Therefore, unless people are reassured that this is not going to take place, they might not embrace the technology. A lot of factors could also militate against the implementation of FRID technology. They include the environment, cost, resistance to technological change, lack of integration and as mentioned earlier can all influence the implementation of this technology. WORKS CITED. 1. http://www. textually. org/picturephoning/archives/2007/11/018097. htm How to cite Identify the following components of the system discussed in your textbook, Papers

Tao Te Ching Essay Example For Students

Tao Te Ching Essay The Ancient Masters were profound and subtle. Their wisdom was unfathomable. There is no way to describe it; all we can describe is their appearance.The best athlete wants his opponent at his best. The best general enters themind of his enemy. The best businessman serves the communal food. The bestleader follows the will of the people . The teachings from the book, Tao TeChing helped influence both the social and moral aspects of the Chinese way oflife. The teachings have provided hope, and inspiration for the Chinese people. We will write a custom essay on Tao Te Ching specifically for you for only $16.38 $13.9/page Order now In ancient China, the people were self-providing farmers who lived exclusivelyoff the land. They rarely took the time to intermingle with their neighbors, andthe family stood independently. The people had little knowledge about theoutside world and had no desire to learn. Far travel was avoided at all costs,due to the strong attachment to ones own home. The people believed that,No man could be full grown without his roots in his home . The peoplereferred to their homes as tien, yuan, lu mo, which meant fields, gardens,houses, graves. The Chinese thought that the causes of crime were soldiers andwanderers. They were considered evil beings for venturing away from they home. The people believed that all things, living and un-living, had spirits in them. They felt that the spirits if disturbed, could drastically affect ones life. They used amulets, spells, prayers, incantations, and special rites to ward ofmisfortune. This is a direction to a later Lao Tzus teaching stating,Practice not-doing, and everything will fall into place . The home did notlimit its members to the current living members; the dead and the future werealso considered family. Around 650BC, during the Chou Dynasty, the value ofknowledge changed. Although communication between towns was still difficult,many Sages were in desire of knowledge. Some of the most well known sages were;Mencius, Mo Tzu, Confucius, and Lao Tzu, the author of Tao Te Ching. Confuciuswrote about the problems of man, and proposed many solutions. He also wroteabout authority and respect, and proposed submissiveness. His works helpedinfluence the way that government was run, and Confucius actively participatedin government. His teachings were present in the Chinese government for manyyears, until the belief in Tao. A sage named Lao Tzu created the Tao religion. Very little is known about Lao Tzu. Even the meaning of his name is a mystery;the Old Master or the Old Boy? The only thing we do know about LaoTzu is that he wrote the book, TAO TE CHING, and created a thought revolution. His reference to the eternal force he called Tao, gave people inspiration, and anew method of thinking. Lao Tzu described Tao as, The Tao that can be told isnot the eternal Tao. The name that can be named is not the eternal Name. Theunnamable is the eternally real. Naming is the origin of all particular things. Free from desire, you realize mystery. Caught in desire, you see only themanifestations. Yet mystery and manifestations arise from the same source. Darkness within darkness. The gateway to all understanding. and later wenton to say, The Tao is infinite, eternal. Why is it eternal? It was neverborn; thus it can never die. Why is it infinite? It has no desires for itself;thus it is present for all beings. Taoism believed in little governmentalinterference. This is best described through the belief that, the meek wouldinherit the earth. . Another example would be from the passage by Lao Tzustating, Throw away holiness and wisdom, and the people will be a hundredtime happier. Throw away morality and justice, and the people will do the rightthing. Throw away industry and profit, and there wont be any thieves. Taoism is most described as that which is striving for equality. The thought ofremaining in the middle, is the general belief in Taoism. . The creation of Yinand Yang derived from the belief of Tao. Tao is not only tangible things, butalso what cannot be comprehended. What cannot be seen is also know as theultimate principle o r truth. Tao proposed a new thought pattern for the Chinesepeople. The people now realized that they need each other. Being andnon-being create each other. Difficult and easy support each other. Long andshort define each other. High and low depend on each other. Before and afterfollow on each other. The tradition family values were modified to a lesserdependence upon the home. Tao also provided a direction for which the Chinesepeople could follow, and achieve happiness. The direction that Lao Tzuprescribed was to maintain a neutral area. His expressed this belief when hewrote the following; The Tao doesnt take sides; it gives birth to bothgood and evil. The Master doesnt take sides; she welcomes both saints andsinners. The Tao is like a bellows; it is empty yet infinitely capable. The moreyou use it, the more it produces. The more you talk of it, the less youunderstand. Hold onto the center. During the Han Dynasty, they attempted toblend the Taoism and Confusism. Although this dyn asty was one of the mostsuccessful of all of Chinese history, this blend turned into a complete failure. .u5bd2929ac8ca36dfd70d8d306a10ed9a , .u5bd2929ac8ca36dfd70d8d306a10ed9a .postImageUrl , .u5bd2929ac8ca36dfd70d8d306a10ed9a .centered-text-area { min-height: 80px; position: relative; } .u5bd2929ac8ca36dfd70d8d306a10ed9a , .u5bd2929ac8ca36dfd70d8d306a10ed9a:hover , .u5bd2929ac8ca36dfd70d8d306a10ed9a:visited , .u5bd2929ac8ca36dfd70d8d306a10ed9a:active { border:0!important; } .u5bd2929ac8ca36dfd70d8d306a10ed9a .clearfix:after { content: ""; display: table; clear: both; } .u5bd2929ac8ca36dfd70d8d306a10ed9a { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .u5bd2929ac8ca36dfd70d8d306a10ed9a:active , .u5bd2929ac8ca36dfd70d8d306a10ed9a:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .u5bd2929ac8ca36dfd70d8d306a10ed9a .centered-text-area { width: 100%; position: relative ; } .u5bd2929ac8ca36dfd70d8d306a10ed9a .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .u5bd2929ac8ca36dfd70d8d306a10ed9a .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .u5bd2929ac8ca36dfd70d8d306a10ed9a .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .u5bd2929ac8ca36dfd70d8d306a10ed9a:hover .ctaButton { background-color: #34495E!important; } .u5bd2929ac8ca36dfd70d8d306a10ed9a .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .u5bd2929ac8ca36dfd70d8d306a10ed9a .u5bd2929ac8ca36dfd70d8d306a10ed9a-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .u5bd2929ac8ca36dfd70d8d306a10ed9a:after { content: ""; display: block; clear: both; } READ: The Tradegy of JUlius Caesar EssayConfusism implied that the old ways were only old ways. The idea that thenew way was the right (only) way caused all of the ancient books to be burned. The possessors of these books were severely punished. Another outcome was thecreation of the Great Wall. This wall was created to protect from attack fromneighboring Barbarians, but this also sheltered the Chinese people from outsideknowledge. Now Taoism was held exclusively to China. This allowed this belief tobe pondered and modified. This helped to create Buddhism. Buddhism also is amore optimistic religion, compared to Confusism. Buddhism is now the mostpopular religion (based on percentage compared to population) in Asia. It is nolonger in just China, it has since spread to India, and the Americas. Inconclusion, the teachings from Tao Te Ching changed the way that the Chinesethink. The idea of expanding ones knowledge was partially due to the creationof Taoism. Now the belief of equality is an issue that many areas are facing,such as the Americas, and African countries. Bibliography1. Fairservis, Walter A. Jr., BEFORE THE BUDDHA CAME, New York, New York,Charles Scribners Sons, 1972, pp. 7-64. 2. Lao Tzu, TAO TE CHING, Edited andTranslated by Stephen Mitchell, New York, New York, HarperColilins Publishers,Inc., 1988 3. Yutang, Lin,: THE CHINESE WAY OF LIFE, Cleveland, Ohio, The WorldPublishing Company, 1959, pp. 82-123.